The Kremer Collection - VR Museum

The Kremer Museum is the first Hi-Definition VR museum of its kind! It houses 74 Masterpieces of its magnificent collection in a stunning realistic quality.

The design of The Kremer Museum walks a fine balance between the conventions of physical space and the unlimited possibilities of the virtual realm.

Central to the experience of the Museum is its magnificent collection. Without a hierarchy, all the Masterpieces are exhibited in a continuous Ring of Galleries, all facing the visitor as one enters its monumental space.

The design of the space is an allegory of the scientific and artistic vigor of the Golden Age. The center stage of the museum is a dramatic celestial sphere featuring a vaulted ceiling with a painted Dutch sky, a trademark of the Dutch Masters. The dome’s exoskeletal structure is a reference to the era’s astronomical and scientific instruments and reveals the universal context of the space in which it is suspended.

Five radial bridges are floating in a void and lead the way to the Ring of Galleries. The organizational concept of the ring gallery allows for multiple layers of concentric rings, providing flexibility and infinite expansion of the museum as its collection grows.

Beyond its design, the significance of the Museum is that it can offer a low threshold to expose art to global citizens who cannot afford a ticket to the Louvre. It grants an opportunity to students around the world to experience a 400 year old Masterpiece, learn about the artwork, the artists and their peers, and even to curate their own show.

Still, even for those who are able to visit the great museums of the world, this VR museum offers an extra level of intimacy by allowing the visitor to get up close and personal with the paintings. Van Lierop opted to suspend the artwork away from the walls, allowing the visitor to circle them and experience the back of the paintings as well.

"Viewing the back of these old paintings is like looking into its passport where one discovers its journey through marks over time, personal notes, stamps, or even scars. It's a very intimate experience that would get you in trouble at the Louvre."

Johan van Lierop

Location: VR

Launch: 2017

Client: The Kremer Collection

Design Principal: Johan van Lierop

Developer: Moyosa Media b.v.

Media productions: No Dutch No Glory